![]() ![]() There’s part of me that wishes we didn’t have to put out so many singles beforehand. JACK: I think most of us in the band still like albums as an album. SAM: There’s been certain albums where there are at least four or five singles and then when the album comes out, you’re kind of like, “I’ve listened to half of this already.” If it gets picked up, you want to give it enough time that it actually gets played for a month, two months, whatever, before you put anything else out. ![]() It’s the same thing for radio, where you’ll be pitching to radio, but you’re only pitching one song at a time. You’re only going to get one song added at a time. My understanding is that it’s all very much geared towards the streaming world, especially with playlists and stuff. You just keep singles rolling until the album comes out. ![]() JACK: I think there’s a name for the strategy. You have to slowly give people little bites to latch onto and then hopefully they like the little bites and they want the main thing. It seems like a long lead-in time but I guess that’s the way you have to do it. I noticed today, I was on YouTube, the first single for this album, the video came out seven months ago, which is crazy. We always just have to release singles anyway to try and pull people in. Obviously, lots of people still do listen to stuff in full. SAM: It’s definitely a world now where people listen to singles more than albums or EPs. Was it always a plan to release a bunch of singles before an album or is that how things worked out? It seems like a lot of new bands are putting out single after single and then eventually an EP before putting out a full length. We’ve gotten some coverage over there, but not a whole lot, so seeing things come in has been really amazing. We have more of a base in Ireland and the UK from the last couple years and playing live shows but the response in Europe and the U.S. ![]() It seems like everything worked out well. Just about every website that posts album reviews not only posted a review of Letter to Self but had great things to say. It’s worked out better than I think we could have expected. The idea was that, with a first album, there won’t be much going on at the start of January so hopefully we’d get as much traction as we possibly could. By the time we had singles ready to go, and you go through the single cycle, releasing it before December would have been too soon but then we wanted to get it out as soon as possible. And, artists don’t usually release new music in December either, so it’s been a while since there’s been new music. We were definitely a little bit like, “Oh, I don’t know if that’s a good idea,” but they explained that there’s not much else coming out. It was initially suggested by our label, City Slang. JACK: I think it was very much by intention. Was that intentional or did it just happen to work out that way? Letter to Self was released on the first Friday of the new year which seems to have been perfect timing since you really didn’t have any competition. Lead singer and guitarist Karla Chubb contributes deeply personal lyrics addressing themes of mental health, anxiety, sexuality, and the complexities of gender and identity.īassist Sam McCann and drummer Jack Callan recently joined me on a Zoom call to discuss releasing the first great album of the year, how music can be a form of therapy, playing sold-out shows, and both music and non-music escapes. Originating in Dublin, Ireland in 2019, the band draws inspiration from a spectrum of influences including early Pixies and Siouxsie Sioux to PJ Harvey and Savages. Sprints set the pace for the new year with the launch of a fiery and biting punk rock album ( Letter to Self) that promises to linger in the minds of listeners, likely earning a spot on numerous “Favorites of 2024” lists eleven months from now. ![]()
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